A graduate campaign that really rocked!

'Who you choose for your first gig is everything' was a continuation of a highly successful campaign from the previous year that used a simple image of an electric guitar as a mnemonic device across all campaign elements. 

An important part of the brief was that the evolution of this campaign needed to fit in with ANZ's new overall theme of ‘real people, real stories’– using real ANZ employees as part of the execution.

Injecting new life into an already successful campaign isn’t always easy, but the help of four enthusiastic ANZ graduates, an electric guitar for a prop, and an iPod cranked up to ‘11’ really did the trick! 

The exciting new visual look and feel was applied to a microsite, web banners, posters, careers fair banners, brochures and other promotional items. These items also directed potential graduates back to a Facebook page where they could view video testimonials, ask questions and get advice from previous graduates on what to expect when gaining a graduate position, and how to prepare for the upcoming new graduate placement interviews to give them the best possible chance of gaining a placement.