A series of print ads were produced for the reintroduction of Findus brands such as Wok, Brassador, Seafood Deli and Fish Dinners into Australia.

The budget was extremely limited, so the packaging became the hero! Appetising imagery on the packs that displayed the product well combined with fun headlines that brought some key benefits to life became the brand style and also allowed a TVC to be produced for Findus Fish Dinners.

The marketing campaign was successful and allowed Findus to gain important shelf space with the major supermarkets.