After the merging of 14 boutique financial advice firms Shadforth Financial Group became one of Australia’s leading independent financial advice companies.

But this new company lacked a clear brand and position in the market.

The objectives of the brief were to develop a clear consumer value proposition and apply existing brand guidelines to all of Shadforth's new marketing materials.

The positioning statement ‘Go forth with confidence’ used branded language to communicate the value that Shadforth clients receive. The brand was rolled out nationally across a suite of collateral including a re-skinned website, video testimonials, a media campaign, and a suite of brochures and newsletters all written to the Shadforth tone of voice.