Originally known as 'Dove', Swisspers is an iconic Australian brand with a proven history of developing products that have become everyday beauty essentials or practical, family basics. For over a decade, Swisspers, and its distinctive purple, have been recognised as the benchmark for 'pure softness' amongst cotton products.

The face of a beautifully woman; the colour purple; and the positioning line of 'pure softness' were mandatories for this brand. The client had also fallen in love with the face of the woman in this stock shot – so we needed to make it work for this campaign.

The face of a second model was photographed with eyes closed and hands holding the produc, which was then retouched over the original image. The closed eyes and delicate typography were crucial to delivering the feeling of 'pure softness'.