An icon set and visual identity guidelines were developed for Telstra’s HSW programs that characterised the key words of Health, Safety and Wellbeing in a friendly and colourful way, fitting perfectly with the new Telstra brand. 

The icons represented: a doctor with a stethoscope – Health; a workman wearing a hard hat – Safety; and a person wearing a flower – Wellbeing.

The visual identity needed to be appropriate across a range of different contexts, and also help to differentiate this program of work from other Telstra business units. It linked many programs together as part of the same group, communicated to staff that the programs were provided by a trusted source and helped to create awareness of HSW programs within Telstra.