Dairy t.d.s. - 3 serves every day

No headline required – the femur-shaped straw provided a striking and engaging visual that said it all.

The next step from the long running Dairy Australia Silhouette Campaign, this full-page ad ran in the major Australian medical journals. It encouraged General Practitioners to recommend three serves of dairy every day from childhood to reduce the risk of fractures and osteoporosis later in life.

'One Serve of Cheese' magnetic leave behind

Winner: Rx Award of Excellence

This novel conference giveaway was used to demonstrate how small one serve of dairy actually is. And what better way to serve up a magnetic piece of cheese than on a cardboard cheeseboard with cardboard crackers! The die-cut crackers folded up into a small eight page brochure with each page/cracker detailing a different fact about dairy.