Driving holiday sales through an integrated retail campaign.

The lead-up to Christmas is one of the most important trading periods for Avantiplus, a national network of 31 bicycle stores. The brief was to develop a cohesive campaign that would maximise visibility across digital and in-store channels while driving customers into stores during the peak sales season.

We created an integrated campaign that delivered a consistent brand experience across every customer touchpoint. The campaign included animated web banners across the Exponential advertising network, website graphics, Facebook headers, social media tiles and paid advertising, supported by a comprehensive suite of in-store point-of-sale materials.

From posters and price cards to shelf wobblers and promotional signage, every element was designed to capture attention, reinforce the campaign message and create a seamless experience from online engagement through to the retail environment.

The result was a vibrant, multi-channel campaign that helped Avantiplus maximise its Christmas promotion, strengthen brand consistency across its national store network and support one of the retailer's busiest sales periods.