W3 AWARDS 2015 - SILVER AWARD
INTEGRATED CAMPAIGN - FOOD & BEVERAGES

An engaging multi-channel digital campaign to promote the range of Vegeta powder stock products to the Australian market. 
 
The approach was to use a range of digital channels, telling unique stories in each one. A landing page was developed which was the portal for a multi-channel media campaign incorporating digital network banners (include polite pre-roll videos to showcase recipe videos), video recipe production with celebrity endorsement, two competitions (one attached to the display network advertising and one social based competition) and social media strategy & execution.