Mitsubishi Heavy Industries Air Conditioners is a major supplier of commercial and residential air conditioning products in Australia and New Zealand. They have a reputation for supplying a comprehensive range of technologically advanced, energy efficient air conditioning systems with good heating and cooling capabilities. 

As the trend toward household energy conservation in Australia and New Zealand grows, attention is turning to the relative performance of air conditioners in terms of energy savings as well as the ability to cope with extremes of temperature into the future, so the focus of these campaigns was on both advanced technology and reliability.

In a highly competitive market, these summer and winter campaigns increased brand recognition and sales. Both campaigns consisted of animated web banners and expandable web banners on the Exponential and Google Display networks as well as a landing page where you could; view a video (made up predominantly of stills and stock footage) that explained the many benefits of the brand, book an obligation free quote, or enter the competition.

The concept for both seasons adopted the same overarching messaging of 'Beat the heavy heat' and 'Beat the heavy cold' – linking the brand name to one of the key features of these systems. The key visual for summer was the thermometer, while the key visual for winter was the weather wall – with both highlighting Mitsubishi Heavy Industries Air Conditioners as the answer to the extremes of any season.