Reintroducing an international food brand to Australian shoppers.

As Findus prepared to reintroduce product ranges including Wok, Brassador, Seafood Deli and Fish Dinners to the Australian market, the challenge was to create a campaign that would make a strong impact with a limited marketing budget.

We developed a creative approach that let the packaging do the heavy lifting. By showcasing the appetising product photography already featured on the packs and pairing it with bold, engaging headlines, we created a distinctive campaign that highlighted the products' key benefits while establishing a consistent visual style for the brand.

The concept was rolled out across a series of print advertisements and extended into a television commercial for the Findus Fish Dinners range, delivering a cohesive campaign across multiple channels without exceeding budget.

The result was a cost-effective launch that helped re-establish the Findus brand in Australia, secured valuable shelf space in major supermarkets and created a strong foundation for future marketing activity.