Taking an established brand to new heights.

McRob Aviation Solutions already had a distinctive tartan pattern as part of its brand identity. I saw an opportunity to evolve this existing asset by introducing jet silhouettes into the design, transforming the woven pattern into a network of intersecting flight paths.

The concept added a meaningful visual layer that immediately connected the brand to the aviation industry while preserving the heritage and recognisable character of the original tartan.

Applied to the business card design, the result is a simple but memorable brand touchpoint that demonstrates how thoughtful graphic design can elevate an existing identity and communicate a brand story with minimal elements.